Digital fashion designers sought for UK’s first degree in virtual couture

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Environmental concerns and tech boom have conjured ‘perfect storm’ for master’s course in fashion and gaming, says professor

The seemingly sci-fi world of digital couture – in which social media users can buy virtual clothing to be worn online, while gamers can dress avatars in flamboyant “skins” – is increasingly being hailed as the next big thing in the industry.

Now, virtual clothes designers can take a master’s on the subject, the first of its kind in the UK, at the University for the Creative Arts in Farnham.

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